According to the charming man in the ad, a “medical specialist” surveyed a group of Chesterfield smokers and found they had no problems with their throats, noses or mouths. Medical specialists were probably thrilled to learn that Chesterfield would be pairing their endorsement with an announcement of the “first and only” super-sized cigarette. Because if smokers of regular Chesterfields show no adverse effects, smokers of king-size probably develop super powers.

Still, it’s not the most dubious claim they’ve ever made about cigarettes. That award goes to …

Advertisements